Closer to the
customer
Producing salmon in Japan brings production closer to local consumers, reducing reliance on long-distance imports and supporting a more direct supply chain.

Pure Salmon Japan is developing a land-based farm in Tsu, Mie, designed to produce 10,000 tonnes of Atlantic salmon a year for the Japanese market.
Traditional salmon farming has largely been shaped by the natural conditions of the marine environment. Land-based aquaculture offers a different approach: production can be located close to the people who eat the fish. Our farm in Mie applies this approach to the Japanese market.
Producing salmon in Japan brings production closer to local consumers, reducing reliance on long-distance imports and supporting a more direct supply chain.
Land-based aquaculture enables greater control over the growing environment through water treatment, continuous monitoring and rigorous biosecurity measures.
A structured production cycle, supported by carefully planned stocking and harvesting schedules, is designed to provide a reliable and consistent supply to the Japanese market.
Bringing the entire production process together, from egg incubation to processing, enables greater traceability, operational coordination and oversight across each stage.
Every stage is planned for the Mie site, from the first eggs to the finished product.
Follow the salmon lifecycleThe arrival of our first eggs in May 2026 marked the start of fish production. Photographs and film from the site show the young salmon growing alongside the continued development of the wider facility.
See our milestones
Our team in Japan works with construction, technology and funding partners to develop the facility and establish its operations.



Help us run it.We are building the team that will operate our salmon farm in Mie: fish specialists, engineers, technicians and operators.Careers at Pure Salmon Japan
Responsibility in how we build and operate.Fish welfare, feed, water, energy and waste: our sustainability priorities.SustainabilityTalk to us.For business, partnership and media enquiries, our team in Japan is happy to hear from you.Get in touch