Aerial view of the Pure Salmon Japan facility in Mie

Atlantic salmon.
Produced in Japan.
For Japan.

Pure Salmon Japan is developing a land-based farm in Tsu, Mie, designed to produce 10,000 tonnes of Atlantic salmon a year for the Japanese market.

PURE SALMON JAPAN · 三重県津市About Pure Salmon Japan
Our business model

A different way to bring salmon to Japan.

Traditional salmon farming has largely been shaped by the natural conditions of the marine environment. Land-based aquaculture offers a different approach: production can be located close to the people who eat the fish. Our farm in Mie applies this approach to the Japanese market.

Closer to the
customer

Producing salmon in Japan brings production closer to local consumers, reducing reliance on long-distance imports and supporting a more direct supply chain.

Controlled growing conditions

Land-based aquaculture enables greater control over the growing environment through water treatment, continuous monitoring and rigorous biosecurity measures.

A more consistent supply

A structured production cycle, supported by carefully planned stocking and harvesting schedules, is designed to provide a reliable and consistent supply to the Japanese market.

An integrated production chain

Bringing the entire production process together, from egg incubation to processing, enables greater traceability, operational coordination and oversight across each stage.

From egg to plate, on one site.

Every stage is planned for the Mie site, from the first eggs to the finished product.

Follow the salmon lifecycle
  1. HatchThe lifecycle begins with eggs and the careful management of the earliest stages of development.
  2. GrowFish move through successive production stages as their size and needs change.
  3. ProcessThe planned processing facility will prepare the salmon for market within the same site.
  4. DeliverDomestic distribution will connect production in Mie with customers across Japan.
Progress in Mie

Our first generation is growing.

The arrival of our first eggs in May 2026 marked the start of fish production. Photographs and film from the site show the young salmon growing alongside the continued development of the wider facility.

See our milestones
Young salmon swimming in a tank in Department 3 at the Mie facility
Young salmon in Department 3, Mie. Filmed in September 2026.
Atlantic salmon eggs in a hatchery tray at the Mie facility
First eggs at the Mie facility · May 2026
A member of the production team placing eggs in the hatchery incubation system
Placing eggs in the hatchery · 7 May 2026

The people behind the project.

Our team in Japan works with construction, technology and funding partners to develop the facility and establish its operations.

Construction and project delivery
  • Shimizu Corporation
  • Artelia
Technology and specialist systems
  • Pure Salmon Technology
  • BAADER
Funding partners
  • 8F Asset Management
  • JICN — Japan Green Investment Corp. for Carbon Neutrality
  • Mori Trust