Production

From egg to plate: the lifecycle, the people and the progress at our Mie facility.

LOCAL PRODUCTION · LOCAL CONSUMPTION

The salmon lifecycle.

Salmon change as they grow, and each stage calls for different conditions and care. Explore the lifecycle to see how the fish develop and how the production team supports them along the way.

Explore the salmon lifecycle

Select a stage
Atlantic salmon eggs in a hatchery tray
First egg stocking · 7 May 2026
BUILDING A

Eggs and hatching

The lifecycle begins with eggs incubated under carefully managed conditions. The team monitors development and water quality as the embryos grow and the first fish hatch.

Planned time in stage
2 months
Target exit weight
0.18 g

Illustrative lifecycle · planned figures

Explore the facility

The lifecycle shown is an illustration of the planned production process. Stage durations and weights are indicative; they are not live operating results or a project completion schedule.

Production team gathered beside the hatchery incubation systems during first egg stocking
Our production team at first egg stocking · 7 May 2026
THE PEOPLE BEHIND OUR SALMON

The people who care for the fish.

Fish production is daily, practical work. Our production team follows the development of the salmon, monitors their environment and manages feeding and husbandry across the lifecycle.

Meet our teams
PURE SALMON ACADEMY

Learn through the Pure Salmon Academy

The Academy brings together learning about fish biology, welfare, feeding, water quality and operating systems. Practical training connects that knowledge with safe routines and the responsibilities of each role.

Good aquaculture depends on people who understand the fish, the systems and the decisions their work involves. The Academy’s curriculum connects the science of salmon farming with the practical skills needed in land-based recirculating aquaculture systems (RAS), from fish care and water quality to processing and safe working practices.

Connecting learning with daily work

Online and hands-on

The Academy combines online learning with practical training relevant to different roles. It helps employees understand how to carry out their responsibilities and why each task matters. Online courses can be taken at each person’s own pace and repeated when needed.

Procedures that make sense

Standard operating procedures (SOPs) link learning with daily work. Training explains the principles behind these procedures, helping employees understand how consistent working practices support fish welfare, safety and quality.

What our people learn

  1. Salmon biology and husbandry

    Understanding the salmon lifecycle, nutrition and feeding provides a foundation for caring for fish through each stage of production.

  2. RAS and water quality

    How recirculating systems work, how their components interact and how water quality affects fish health and production.

  3. Fish health, welfare and biosecurity

    Fish welfare, health monitoring and the practices used to help prevent the introduction and spread of disease.

  4. Processing and product care

    Beyond farming: salmon processing, handling, hygiene and product quality, connecting knowledge of the fish with the care needed as salmon is prepared for market.

  5. Safety, sustainability and teamwork

    Workplace safety, environmental responsibility and communication sit alongside technical learning, reflecting the range of skills people need to work effectively together.

GROWING WITH US

An investment in our people.

The Academy supports employees as they develop their knowledge, strengthen their practical skills and take on the responsibilities of their roles, building the capabilities our teams need for the continued development of land-based aquaculture.

  • Operational excellence

    A structured learning approach develops the skills behind operational excellence, fish welfare, product quality and continuous improvement across our facilities.

  • Modern technology

    Training includes modern aquaculture technologies, monitoring systems and data-driven decision making, so employees can operate complex land-based farming systems with confidence.

  • A long-term career

    The Academy supports long-term career development, creating opportunities to expand expertise, take on new responsibilities and grow within the organisation.

OUR FIRST GENERATION

From first eggs to growing fry.

A photographic record of the journey so far, from our Mie facility.

Receiving the first eggs · 7 May 2026
Receiving the first eggs · 7 May 2026
Placing eggs in the hatchery · 7 May 2026
Placing eggs in the hatchery · 7 May 2026
A closer look at the eggs · 7 May 2026
A closer look at the eggs · 7 May 2026
DEPARTMENT 3

Our young salmon in Mie.

01:45

Young salmon in Department 3, Mie. Filmed in September 2026.

IN THE TANKS

Our salmon up close.

01:07

Salmon swimming in the production tanks at our Mie facility.