Responsible feed
Feed connects fish health with the wider resources used in production. Working with global feed supplier Skretting, we focus on nutritional quality, ingredient traceability and responsible sourcing.
Responsibility in how we build and operate.
Land-based aquaculture brings opportunities and responsibilities. Our priorities include fish welfare, feed, water, energy and the management of waste. We will distinguish our commitments from measured results as the operation develops.
Water management
Recirculating systems treat and reuse water. Monitoring water quality, managing treatment processes and controlling discharge are essential operating responsibilities.
Energy and emissions
Land-based production uses energy to manage water and growing conditions. Energy use and the emissions associated with production and distribution need to be assessed together.
Waste and resource use
Managing solids, sludge and processing by-products is part of the production system. The priority is appropriate handling and treatment, alongside opportunities to reduce waste and recover useful resources.
Fish welfare
Fish welfare depends on water conditions, feeding, handling and daily observation. These are practical responsibilities throughout the lifecycle.
Standards and accountability
Environmental and operating claims need clear evidence. We will identify certifications accurately and distinguish standards we are working towards from those independently achieved.
Working towards ASC certification
We integrate regulatory requirements, traceability and monitoring into our operating systems and are working towards recognised independent certifications, including Aquaculture Stewardship Council (ASC) certification. These processes help us assess performance, identify areas for improvement and demonstrate progress transparently.
CIRCULARITY
Using the whole fish
Circularity starts with using all of the salmon. Parts not sold as food will be made into treats for dogs at the Mie farm. Our salmon dog treats are already available in Japan under the Marly & Dan brand.
Visit the Marly & Dan shop
SUSTAINABILITY IN EVERYDAY PRACTICEA skill we build
A skill we build
together.
At Pure Salmon Japan, sustainability is a skill we teach, practise and strengthen together. Through ongoing learning and practical training, we help every person understand how their decisions affect our fish, our resources and the environment. We embed this understanding into responsibilities across the company, making sustainable practice part of how we work - not a separate function, or a policy on paper. We work as one team towards a shared goal: responsible, sustainable aquaculture production for Japan.